Writing Strategies for Four Audiences
Here are tips from the UW "Introduction to Technical Communication" course on writing for audience.
General reader. The public and other non-experts. Read for interest and if not captivated by your writing, won't read you.
Manager. Busy person interested in the bottom line. May have little expertise in your subject.
Expert. Knows a lot about your subject, but may not be familiar with issues and vocabulary in your niche.
Implementer. Puts your project into practice. Needs step-by-step instructions.
Your particular audience might have specific prejudices, interests, blind spots, and style that will also influence your writing approach. See Situational Analysis Checklist.
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Last modified: 4/16/2008 4:29 PM