Content

• Simple and concise background information
• Recommendations, criteria, discussion of alternatives
• Statistics on costs, personnel, facilities, markets, possible competition
• Non-essential data and information in an appendix

Organization

• Important information (conclusions, recommendations, summaries) at the beginning

Style/Tone

• Formal but not stuffy; readable
• Plain language—technical terms and jargon clearly explained
• Active voice
• Verbal explanations of data rather than formulae or equations
• Shorter sentences and paragraphs than for expert
• Overall, similar to general audience, but perhaps at a little higher level

Layout/Illustration

• Pie charts, bar graphs, simple line graphs, tables
• Headings, white space used to promote easy access