The Master of Communication in Digital
Media gives
professionals the necessary tools to understand and
exploit the fast changing world of media technology and
distribution.
The MCDM provides students the opportunity to study the
economic, political, social and cultural impact of these
new communication technologies. In this way, they will
learn what is driving this digital media revolution - and
why. This is key intelligence for anyone looking to advance
his or her career through the use of media innovation.
The program stays abreast with
developments in the workplace through an External Advisory
Board consisting of leading digital media communication
professionals.
Directed and taught by Department of
Communication faculty, the MCDM maintains the rigorous
academic standards of the University of Washington Graduate
School. Courses are based on the theory and practice of the
communication discipline.
The degree program focuses on:
• Social Media (community and distribution)
• Storytelling (effective content creation)
• The business of digital media in communication (revenue
models, marketing and regulation)