Katie Spangenberg (Quinn)

PhD Candidate, Marketing & Consumer Behavior


Foster School of Business
University of Washington
Mackenzie Hall, Box 353200
Seattle, WA 98195-3200

Email: katies9@uw.edu

Office: Mackenzie 337


Last Updated: June 2019

Photo Credit: Weili Ge



  • “Associations Matter: Revisiting the Threat Typology Model” with Justin Angle, in Handbook of Research on Identity Theory in Marketing

    The Threat Typology Model (TTM) argues that identity threats (i.e., information or situations with negative implications for either the personal or the social self) are best understood in terms of the specific associations they target (Angle et al. 2013). A threat can target the association between the self and a category label (e.g., group or attribute), the association of a category with valence, or the association of the self with valence (i.e., self-esteem). This chapter reviews identity threat research and explores how the findings compare or contrast with the TTM. We find that recently published studies support the TTM; however, there exist incongruities that provide promising areas for future identity threat research. Specifically, future research should consider situations in which results often deviate from the TTM, such as situations in which multiple identities operate in concert and situations involving public vs. private dynamics.

Working Papers:

Work in Progress:

  • "I’m Passionate, but I Don’t Want You to Join: Comparing Social Interactions Between Harmonious versus Obsessive Passion" with Kathleen Vohs and Michael Norton.
  • "Physical Proximity to a Victim Affects Donation Likelihood." with Colleen Harmeling.
  • "Sleep Deprivation and Marketing" with Mark Forehand.
  • "How Archetype Use Affects Consumer Brand Recall" with Lea Dunn and Mark Forehand.

Research Interests:

  • Brand Transgressions
  • Self-Identity
  • Branding
  • Implicit Social Cognition