Katie Spangenberg (Quinn)

PhD Candidate, Marketing & Consumer Behavior

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Foster School of Business
University of Washington
Mackenzie Hall, Box 353200
Seattle, WA 98195-3200

Email: katies9@uw.edu

Office: Mackenzie 337

 

Last Updated: June 2019

Photo Credit: Weili Ge

Katie Spangenberg (Quinn)

Ph.D. Candidate, Marketing, University of Washington

I am a doctoral candidate in the Department of Marketing and International Business at the Foster School of Business. I completed my undergraduate degree in Business Administration at Gonzaga in 2011 and began my PhD at University of Washington in 2014. 

Broadly, I study consumer interactions with products. Specifically, my dissertation focuses on human interactions with Virtual Digital Assistants and the processes associated with those interactions.

I have presented my research at top conferences in marketing and psychology (e.g., Association for Consumer Research, Society for Consumer Psychology).

Education:

  • Ph.D. Candidate - Marketing, University of Washington, 2014-Present
  • Bachelor of Business Administration - Finance Concentration, Gonzaga University, 2011

Research Interests:

  • Virtual digital assistants
  • Agency
  • Self-Identity
  • Branding
  • Implicit Social Cognition