Rohit Bhargava on 10 Truths of Marketing in a Web2.0 World
Boy - today must be the day for presentations shared via SlideShare - here's another good one from Rohit Bhargava, who is Vice President of Interactive Marketing at Ogilvy Public Relations, on the 10 truths of marketing in a web 2.0 world.
Unfortunately for all you iPhone viewers, SlideShare uses Flash, so you can't see the presentation, so here are the 10 truths (minus the great illustrating graphics):
- Your secrets are not secrets
- Authenticity, not transparency
- Personality makes it real
- They know you are marketing
- Falling asleep on hold is bad
- Screwing up is an opportunity
- In strangers we (now) trust
- Features don't matter
- Your mom reads blogs (seriously)
- Relevance is content, not ads
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