eMusic is raising prices

If you're thinking of subscribing to eMusic to get downloads of non-encrypted music, this is a good time to do it:

On November 21st, 2006, eMusic will begin offering new plan options to new members. While the price of our eMusic Basic, Plus, and Premium subscription plans will remain the same, the number of downloads in each plan will change:
eMusic Basic = 30 Downloads (formerly 40); eMusic Plus = 50 Downloads (formerly 65); eMusic Premium = 75 Downloads (formely 90)

Current subscribers get to keep their current levels.

Wonder what's driving the price increase? Seems like larger user bases should be driving prices downwards.

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