[etech06] Bill Scott (Yahoo) - The Language of Attention: A Pattern Approach

Interactive language of attention.

Kathy Sierra talked about the power of the tribe - when you have a tribe you have attention. Putting the code libraries and APIs and patterns out is leveraging the power of the tribe, creating a tribal platform.

Opening the APIs internally has had a great impact in Yahoo - having hack days and mashup days internally to motivate and excite people. chaddickerson.com - mobile phone app to show location of your flickr group on the etech conference floor.

Two recent examples:

Yahoo! Design Pattern Library
Yahoo! User Interface Library

Design Tribe - pattern library. a new model - the page goes away and you have rich interaction without page refresh. But it leaves lots of things in a quandry. Engaging the user: Wow! gets their attention, but unless it's relevant (Delight!) it's not going to be used, much less inspire loyalty (Love!).

Vocabulary - interactive patterns of attention.

Immediacy - the Live Suggest pattern and the AUto Complete pattern.
Directness - Drag and Drop pattern. Inline Editing pattern.
Invitational - (being polite and inviting) hover invitation, tooltip invitation
Without boundaries - Endless scroliing, in context expand, hover details
Light Footpring - remembered collection, rating an object
Cinematic - fade transition, self-healing transition, sliding, fading
Rich Content - shareable object

They'd like to get a more common vocabulary around these design patterns - so they're starting to put them out to the public. Surfacing a vocabulary.

Exposing solutions - on the devloper side they've released the UI code library.

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