More Costco press - it's a trend!

On Monday I noted a couple of articles from unusual places lauding Costco as a place to shop.

Then today, I notice that this week's issue of the Seattle Weekly (our local left-of-center free weekly rag) has a cover article with the headline "Company For The People" and the blurb says:

Costco is defying Wall Street and whipping Wal-Mart, proving that you can succeed in business with 'blue state' values.

Is this what they mean by a meme?