PowerPoint Presentation - Human Well-Being

most measures higher with trees

3. Product Pricing

Ą higher willingness to pay for all
types of goods

Ą higher in districts with trees - 9-12%

1. Place Perceptions

Ą Amenity and Comfort

Ą Interaction with Merchants

Ą Quality of Products

Ą Maintenance and Upkeep

2. Patronage Behavior

Ą travel time, travel distance

Ą duration & frequency of visits

Ą willingness to pay for parking


	explain contingent valuation
	basket of goods - convenience, shopping, specialty
	12% revenue boost - 2-4% profit margin for many retailers