most measures higher with trees
n3. Product Pricing
¥ higher willingness to pay for all
types of goods
¥ higher in districts with trees - 9-12%
n1. Place Perceptions
¥ Amenity and Comfort
¥ Interaction with Merchants
¥ Quality of Products
¥ Maintenance and Upkeep

n2. Patronage Behavior
¥ travel time, travel distance
¥ duration & frequency of visits
¥ willingness to pay for parking

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explain contingent valuation
 basket of goods - convenience, shopping, specialty
12% revenue boost - 2-4% profit margin for many retailers